Market Intelligence

Monitoring external developments and their assessing importance

We help businesses navigate and react to the changing external environment.

Through quantitative and qualitative research with customers, competitors and suppliers and incorporating critical sources of data and news, we help distil information into insights on which reliable decisions can be taken, including evaluating the size of contestable markets (TAM, SAM, SOM) and growth rates, the profitability of competitors and of players across the value chain.

Select previous projects include: Setting up a competitive intelligence function, convening a quarterly reaseach hub meeting to harmonise views around a competitive threat, market sizing, producing cost curves, value chain modelling customer surveys and price forecasting.