Good strategy only works if the whole business can deliver it
RWGreenwood Consulting works with listed companies and Private Equity backed businesses on the commercial and operational challenges that determine whether a strategy actually succeeds. Our work spans value creation, commercial negotiations, investment and corporate strategy — always with an eye on what the organisation can realistically execute.
For Listed Companies
Large organisations rarely lack strategic ideas. What they often lack is someone who can move fluidly between the boardroom and the front line — translating strategic intent into something the business can execute, and identifying where the conflicts between functions will arise before they derail the programme.
We have worked inside and alongside some of the largest companies in the world. We understand how they make decisions and where the friction points are.
For Private Capital
Private equity creates value through a plan. The risk is that pricing and revenue initiatives, which typically drive the largest share of EBITDA improvement, get handed to specialists who understand price theory but not the operational reality the sales team faces every day.
We work differently. Pricing and commercial improvement is delivered in the context of how the business actually runs — the capacity constraints, the sales culture, the customer relationships. That is why the changes tend to stick.
Richard Greenwood
Richard is a management consultant with 25 years’ experience gained from projects across the globe with blue chip companies, leading investors and professional services firms. These projects have tackled themes including strategy development and implementation, investment appraisal, M&A, commercial improvement (pricing, sales, marketing, negotiations) and operational performance.
Since 2014 he has supported a broad range of organisations ranging from small, privately held entities to large, listed companies and those backed by private capital, to become more valuable.
He previously worked for companies including Rio Tinto and Simon-Kucher & Partners and started his career as an economist at cebr.
Richard lives in London, UK and is frequently in Asturias, Spain with family. He has an Executive MBA from IE Business School, an undergraduate degree in Economics and French from the University of Sussex and a Licence en Sciences Économiques from Université Grenoble Alpes (formerly Université Pierre Mendès-France).